Dawsons launches online store and new London music shop at birthplace of NME
an acquisition by Caldecott Music Group’s (CMG) Vista Musical Instruments division earlier this summer, and the new physical store marks the first Dawsons shop to be opened in the UK capital in its century-long history.The Soho location is renowned as an epicentre of music and creativity in the city and has strong ties to NME – which is also owned by CMG – as it was founded on Denmark Street back in 1952.In both the online and physical stores, Dawsons will offer a carefully curated selection of musical instruments, gear, vinyl and lifestyle products which are tailored to musicians of all levels. These include the leading brands in the music industry such as Fender, Martin, PRS, Marshall, Orange, Korg, MONO, Gadhouse and more.“We are extremely proud to share another exciting chapter of the revitalised Dawsons brand with the world,” said Meng Kuok, Group CEO and Founder of Caldecott Music Group.