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China’s iQIYI Uploads ‘Nezha’ in Bid to Boost its Asian Streaming Appeal
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variety.com
variety.comBy Patrick Frater Asia Bureau Chief Chinese video streaming giant iQIYI is making hit animated film “Nezha” available to viewers in South East Asia.
The move is part of a corporate response to the coronavirus lockdowns across much of the region. These have caused cinemas to close and consumption of online entertainment to spike upwards.
It is also a move that may help iQIYI’s expansion outside mainland China. The company started to make its app available in South East Asia almost a year ago, but has not yet set up fully-localized content libraries, marketing activities or local production activities.
Other companies operating video services in South East Asia have recently revealed major problems. Hooq was put into liquidation by its
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