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Coronavirus’ Boost to Online Consumption in Asia Lifts More Than Entertainment
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variety.com
variety.comBy Patrick Frater Asia Bureau Chief Consumers around Asia have been locked down, had their travel restricted and been forced to spend more time with their families.
Their digital consumption has risen. But the changing patterns of online usage have lifted far more categories than entertainment.
A new research note from ComScore, published Thursday, presents data from six territories in Asia-Pacific. It focuses only on the month of March, when the coronavirus was still a relatively new phenomenon and many government measures were being introduced for the first time.
In Hong Kong, when border control and social distancing measures were being introduced, consumers registered an 8% increase in visits to digital media and a 10% increase in
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