By Patrick Frater Asia Bureau Chief BBC Studios, the commercial arm of the British Broadcasting Corporation, has promoted Ding Ke to become SVP and GM for Greater China.
Ding, who is currently head of content sales and formats in the same region, replaces Kelvin Yau, who left the company in December.
Starting the new Beijing-based role from June 1, she will report to BBC Studios EVP, Jon Penn. While Ding will be the global distribution leader for the region, she will work with Julia Nocciolino, SVP Commercial, who leads the consumer products business across Asia, and Emma Ong, head of business development for BBC Studios Production, who works with partners in the region to develop commissions and co-productions.
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