Spanish Agency ICEX Pacts With Parrot Analytics as Spain’s ‘Society of the Snow’ Posts Second-Best Non-English Film Bow in Netflix History
variety.comJohn Hopewell Chief International Correspondent Just after Spaniard J.A. Bayona’s Oscar-shortlisted “Society of the Snow” opened on Netflix to a massive 55.8 million hours watched over Jan.
4-7 – the second best bow ever in watching time for a non-English Netflix movie – ICEX Spain Trade & Investment, the country’s powerful export and inward investment board, has unveiled a new deal with Parrot Analytics.
Under the agreement, Parrot Analytics will make its services available at a discount to Spanish producers, furthering their titles’ platform potential, and chance of co-production and sales.
The deal makes a lot of sense. Parrot Analytics uses a bouquet of engagement metrics across social media and streaming numbers to establish the demand and value of IPs at a regional, territory and platform level.
Read more on variety.com