Retrospective special The Price Is Right Celebrates 50 Years on CBS was the big winner of the final Wednesday primetime of 2021.Earning a 0.6 rating in the 18-49 demo and 4.95 million viewers, the repeat airing of the CBS special led the pack as the night’s highest-rated and most-watched program.
Not too shabby for a rerun, considering that previous repeat broadcasts haven’t earned beyond a 0.5 demo rating since the primetime holiday break started.
This is the second week in a row that CBS has won Wednesday primetime with The Price Is Right-related content. Last week, CBS ruled Wednesday with The Price Is Right at Night (0.5, 4.90M).That said, other networks’ repeat-filled primetime slates on Wednesday didn’t perform as well.
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