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Canada Finds a Way Forward Without U.S. Shows to Rely On

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variety.com

Amber Dowling As Hollywood gets into gear with decreased pilots and staggered production, Canadian broadcasters that typically rely on U.S.

programming acquisitions to anchor their fall schedules have also faced a shortage of new product. But a dearth of American shows is also leading to new opportunities.The three private broadcasters — Bell Media, Rogers and Corus — presented virtual upfronts to advertisers this week, unveiling schedules that remained fairly similar year-on-year as executives banked on stability and returning series, with a few, coronavirus-era tweaks.“It wasn’t really a seller’s market,” says Corus Entertainment’s SVP of broadcast networks, Daniel Eves. “There was less product available, but there was also less to show.

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