CAA Launches Initiative To Increase Opportunites For Latino & Hispanic Clients
deadline.comEXCLUSIVE: CAA has launched CAA Latino, an agency-wide, cross-department initiative to drive new opportunities to its Latino and Hispanic clients.
CAA Latino will further build on the agency’s success with clients such as Salma Hayek, Jennifer Lopez, Pedro Pascal, Grupo Firme, Gabriel Iglesias, America Ferrera, Zoe Saldana, Rauw Alejandro, Ariana DeBose, Ricky Martin, Jenna Ortega, Anya Taylor-Joy, Ana de Armas, Enrique Iglesias, Demián Bichir, Edward James Olmos, and RBD, among others, to create and maximize new revenue and business opportunities for Latino and Hispanic clients across music, film, television, endorsements, sports, business development, and more.
The initiative is led by Rudy Lopez Negrete (Latin Music and Brand Partnership agent); Toby Borg (Head of Global Client Strategy); Marielena Acevedo and Erik Toral (Global Client Strategy executives); Dania Echeverri and Camila Seta (CAA Brand Consulting executives); and André Vargas (CAA’s Chief Data Officer).
More than 30 colleagues across the agency’s businesses and offices will contribute to CAA Latino’s work. “Latino and Hispanic talent and creators have a large and ever-growing impact on culture globally,” said Negrete and Borg in an exclusive statement to Deadline. “CAA Latino supercharges the company’s integrated and collaborative model of service, building upon years of success championing the underrepresented Latino and Hispanic communities.
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