Brian Cox Says ‘We Have to Stop’ AI at Equity Rally in Support of SAG-AFTRA: ‘No One Is Exempt From This’
variety.comBrian Cox and “Catastrophe’s” Rob Delaney were among the speakers at the London rally, along with “The Pact” and “Alex Rider” star Rakie Ayola, Equity general secretaries Paul W.
Fleming and Lynda Rooke and Bectu boss Philippa Childs. Actors in attendance included “Mission: Impossible 7” actors Simon Pegg and Hayley Atwell, “No Time to Die” star Naomie Harris, David Oyelowo, Andy Serkis, “The Crown’s” Imelda Staunton, “Downton Abbey” actors Jim Carter and Penelope Wilton.
During his speech, Cox focused on the impact AI could have on the acting business, sharing an anecdote from a friend who is in negotiations on a new TV show. “He was told in no un-firm terms that they would keep his image and do what the fuck they like with it,” Cox said. “Now that is a completely unacceptable position, and that is the position that we should be fighting against, because that is the worst aspect.
The wages are one thing, but the worst aspect is the whole idea of AI and what AI can do to us.” Cox added in an impassioned tone: “This is going to happen to everybody.
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