Box Office: Ryan Reynolds and John Krasinski’s ‘IF’ Makes $1.75 Million in Previews
variety.comJordan Moreau John Krasinski and Ryan Reynolds are imagining box office success this weekend. Their new movie “IF,” which stands for and follows “imaginary friends,” has made $1.75 million in previews so far at the box office.
The family-friendly Paramount film is on track to dethrone last week’s box office champ, Disney’s “The Kingdom of the Planet of the Apes.” “IF” is projected to make around $40 million in its opening weekend, with some estimates lower at $35 million and others as high as $45 million.
It’s a promising launch for a PG-rated, original movie, but it comes with a $110 million price tag, so it’ll need solid receipts at the global box office to turn a profit.
The film is already tracking well with parents and kids, according to PostTrak, and it could use the absence of family movies in recent weeks to its advantage.
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