Box Office: ‘It Ends With Us’ Begins With Impressive $24 Million Opening Day, ‘Deadpool’ Holds Strong as ‘Borderlands’ Crumbles
variety.comJ. Kim Murphy The August box office is looking Lively with Sony’s drama “It Ends With Us” scoring a spectacular opening day of $24 million from 3,611 locations across Friday and preview screenings.
The adaptation of Colleen Hoover’s 2016 bestselling novel is now looking at even higher projections north of $45 million across the three-day frame — a fantastic start for a drama with a mere $25 million production budget, well below the spend of the typical studio summer tentpole.
The popularity of Hoover’s novel on TikTok and marketing’s slant toward female audiences led many analysts to believe that “It Ends With Us” could come in well above earlier tracking.
The film now seems primed for a second place opening through the weekend, coming in close to the third outing Marvel’s mega-hit “Deadpool & Wolverine,” starring Blake Lively‘s spouse Ryan Reynolds. “It Ends With Us” was the top grosser on its opening day, even subtracting its $7 million from previews.
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