introducing ads into their streaming offerings and predicted that such models could “thrive,” with audiences willing to tolerate commercial interruption in exchange for cheaper fees.And while Iger championed the rise of streaming and its potential, he made another bold prediction by saying that he thinks it’s unlikely that all the streaming services active today will survive. “I don’t think all streamers are created equal.
I do not believe all streamers that are in it today will survive. There are going to be haves and have nots,” Iger said, stopping short of naming any particular names he thought would fail. “I’m not going to make any predictions about the others but I think they’ve got some tough hands, and it takes a lot of capital to be in that business.
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