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Bob Bakish Explains Why ViacomCBS Chose Paramount+ Name for Rebranded Streaming Service

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Also Read: How ViacomCBS Plans to Reinvent CBS All Access for the Streaming EraOn Tuesday morning, ViacomCBS revealed that CBS All Access will be called Paramount+ beginning early next year.The rebranding is the second, and much bigger, phase of the two-phase expansion of CBS All Access, which first launched in 2014 and was among the earliest entrants in the streaming space.

In July, All Access added more than 3,500 episodes from Viacom networks BET, Comedy Central, MTV, Nickelodeon and Smithsonian Channel, along with a smaller redesign that incorporates hubs for the Viacom networks.ViacomCBS says in the weeks since the July addition of content, All Access broke a new record for total monthly streams in August and experienced one of its.

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