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Taylor Swift

Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.

Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.

Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.

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Beyoncé’s ‘Renaissance’ tour could make $500million more than Taylor Swift’s ‘Eras’ tour

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Beyoncé could clear over $2billion (£1.6billion) from her upcoming ‘Renaissance’ tour — over half a billion more than Taylor Swift is set to make on her ‘Eras’ tour.The impressive statistics were reported by Forbes yesterday (May 8), and suggest that the ‘Break My Soul’ singer may have one of the highest-grossing tours of all time by the time she completes the run of live dates.Estimates are based on the most optimistic assumptions regarding the number of fans purchasing tickets, the high ticket prices and the amount of merchandise sold at each live gig.As per the report, ‘Renaissance’ could gross between $275 million and $2.4 billion from tickets alone by the time it ends in September.

If it were to crack the $2.4 billion mark, it would mean that the tour earned well above the $1.9 billion predictions made for ‘Eras’.Currently, the average ticket price for Beyoncé’s shows stands at $700 (£554) — something the publication assumes fans are more than willing to pay due to the “pent-up desire” to attend concerts following the COVID-19 pandemic.The ‘Love On Top’ singer has also reportedly taken a different approach to her merchandise than seen by Swift, which may increase her chances of surpassing the profits made in their respective tours.As discussed by David Herlihy, a Northeastern University Teaching Professor and Music Industry Program Coordinator, Swift advertises much of her merchandise online and is “likely to sell out 30,000 pieces of merchandise at an average price of $80 per item” at each of her concerts.

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