BBC Dragons Den's Sara Davies’ husband's wishes her a 'nice holiday' ahead of grim Arctic Circle challenge

ok.co.uk:

She’s a self-made multimillionaire with a glittering TV career, so it’s no wonder that for Sara Davies MBE “failure is not an option”.The crafting queen, 39, has earned an astonishing £37 million fortune by harnessing her pioneering spirit, determination and good old-fashioned grit to forge a business career.

Now Dragons’ Den star Sara hopes that same mindset will carry her along on her toughest mission yet – a 50km trek for Comic Relief across the Arctic Circle, alongside fellow Geordie Vicky Pattison, DJ Laura Whitmore and England Lioness Alex Scott. “I’m a firm believer that actually getting through anything is just mind over matter,” says Sara, confidently. “You’ve just got to do it.” She is speaking shortly after finishing her first and last skiing lesson at The Snow Centre in London. “You’ll be pleased to know we’ve had two hours’ training and they’re about to pack us off to the Arctic Circle to fend for ourselves,” laughs Sara. “I’ve never been skiing before.

I got really excited, but the problem is they were teaching us to ski downhill. We’re going uphill!” Their progress across snow-covered tundra and hidden frozen lakes will be filmed for a documentary called Snow Going Back: Comic Relief Vs The Arctic.The show will air on Friday 15 March, as Sir Lenny Henry hosts his final Red Nose Day.

As well as a hostile landscape, the foursome will face ferocious winds, and endure temperatures as low as -20˚C.They will tackle terrain on which the British Special Forces train and will have to pitch their own tents and eat dried rations.