Baseball Advertisers Get Ready for Big New Swing
Brian Steinberg Senior TV EditorBaseball advertising appears to have pivoted from a months-long slump to hitting above average.Fox Corp. has sold more than 90% of its ad inventory in its share of games in Major League Baseball’s pandemic-truncated 2020 season, according to Seth Winter, executive vice president of sports sales for the company, as well as all the ad berths in its planned broadcast of four games slated to air this Saturday on Fox Broadcasting and Fox Sports 1.