‘Barbie’ Struts To No. 2 In Deadline’s 2023 Most Valuable Blockbuster Tournament
deadline.comDeadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. BarbieWarner Bros The road to riches for a live-action Barbie movie was long.
The most recent ramp-up had come in 2009, when Universal and Greatest Showman producer Laurence Mark became attached. Then the project segued to Sony with Laurie MacDonald and Walter F.
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