. Take it from me: As New York’s style insiders gear up for Fashion Week, I’ve already noticed an avalanche of charms, keychains, and amulets attached to editor friends and style influencers alike.
And at , which wrapped in August, practically every showgoer had some sort of accessory dangling from their purses. The is a genuine phenomenon, and it’s about to hit the real world.Copenhagen Fashion WeekCoach kicked off the craze on its fall-winter 2024 runway, where the brand showed bags loaded with New York–themed baubles: apples, taxis, the Statue of Liberty. ( had passed away a few months before, and her iconic method of layering charms and talismans on was clearly on the mood board.) The moment—and similar accessories that followed at Miu Miu, Fendi, and Etro—sent shock waves through the fashion crowd: Here was a renewed way to show some personality and buy into designer brands without splurging on a bag or .As a style editor myself, I’m betting big on the bag charms trend for fall; like so many of my peers, I’m planning to tie scarves to and dangle keychains (like the Calico Critters figure and the mock shrimp below) from the handles of my bags.
Oh, and pro tip: If your bag’s straps don’t work well with clasps, you can also as a workaround. These are the best bag charms I’ve seen so far, from Amazon gems to Coach runway pieces.Pretty much every charm or keychain will qualify as cute—that’s what happens when you shrink something down and attach it to a bag—but these picks rise above the rest.
Try a food theme with Coach’s cherries or BaubleBar’s Mickey-shaped pretzel; go full kawaii with a pint-sized Calico Critter or Susan Alexandra’s beaded charms, which are ubiquitous among New York’s cool girls; spread good vibes.
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