Atresmedia, owner of the OTT service Atresplayer Premium, is finding the sweet spot between auteur and broad audience shows.Launched two years ago, Atresplayer Premium boasts fast growth in terms of subscriptions – reaching 400,000 users in Spain alone – and content production volume, readying some 20 new TV projects for this year.Promoting original voices, the platform is winning international visibility.
Iconic original series “Veneno,” created by Javier Calvo and Javier Ambrossi, “Los Javis,” successfully launched on HBO Max in the U.S.
and Latin America, with a strong impact on the international media, which contributed to strengthening the Atresplayer brand.
Now, “Cardo,” from creators and writers Claudia Costafreda and Ana Rujas, executive produced by Los Javis after becoming one of the hottest indie series of last year for TV critics and audiences, is close to an important international distribution deal.“We are looking for the best home for ‘Cardo.’ The series is on Atresplayer Premium, but we had offers from many platforms, and we are close to striking a major international distribution deal, which will allow the series to go much further than it is already gone,” explained José Antonio Antón, director of programming, content and digital at Atresmedia.Atresmedia, a leading broadcaster in Spain, has rapidly gained ground on the online platforms competition.“The good thing we have as a company is that we have both worlds: We are a broadcaster and as such we produce series for broadcast, and then we have the possibility of making series that are only exclusive for the premium platform,” Antón pointed out.“The series that we broadcast on Atresmedia linear channels have their place on Atresplayer, but we combine.
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