Patrick Frater Asia Bureau Chief Investment in content for the theatrical film, TV and streaming markets of India and East Asia amounted to $15.5 billion in 2023, a new report shows.
But spending slowed to a growth rate of just 4%, a significant slowdown compared with the investment peak in 2021-22, driven by COVID.
Media Partners Asia‘s (MPA) 2024 Asia Video Content Dynamics, report which covers India, Korea, Indonesia, Philippines, Singapore, Thailand and Vietnam, describes the slowdown as “a normalization of budgets and a rationalization of local content investment in streaming VOD.” India was the strongest-growing market, with a robust 12% growth, driven primarily by sports content, while Indonesia followed with a 5% increase.
Korea, the Philippines, and Thailand managed modest gains. Malaysia and Vietnam experienced contractions due to challenging advertising markets.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.