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Richard Gelfond
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Richard Gelfond
China
city Shanghai
As U.S. Box Office Shuts Down Amid Coronavirus, China’s Theaters Could Re-Open By End Of Month
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deadline.com
deadline.comBy Anthony D'Alessandro, Nancy Tartaglione We are hearing from U.S. industry sources as well as those on the ground in the PRC that the offices of China Film Group in Shanghai and those of China’s Film Bureau are re-opened for business, a sign that the country’s exhibition is on its way to a gradual recovery after being shuttered since the Lunar New Year due to the coronavirus outbreak.
It’s a respite that has cost China’s box office at least $2 billion or more. “They’re starting to lay out a plan for the re-opening of cinema in China,” beamed Imax CEO Richard Gelfond to Deadline today about the news of China Film Group’s re-opening, “They’re starting to assess what movies are available, in what time periods and how they want to manage
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