Todd Spangler NY Digital EditorApple has spent untold millions on original content for Apple TV Plus. And CEO Tim Cook acknowledged that it isn’t necessarily looking for a financial payback on that investment.“We don’t make purely financial decisions about the content.
We try to find great content that has a reason for being,” he said on Apple’s quarterly earnings call Thursday.The CEO called out the Emmy-winning “Ted Lasso,” starring Jason Sudekis as the fish-out-of-water American football coach leading an English soccer club.“We love shows like ‘Ted Lasso’ and other shows… that have a reason for existing and may make people feel better at the end of it,” Cook said, adding, “There’s plenty to pick from out there, and I think we’re doing a pretty good job of it as we speak.” Apple does not break out subscriber numbers for Apple TV Plus, but as part of discussing its blowout year-end 2021 quarter results the company said it had 785 million paying subscribers globally across all services, 27% year-over-year.
That includes both Apple-branded and third-party services, such as subscriptions sold through the Apple App Store.Apple’s Services segment, which includes the App Store, iCloud, and Apple TV Plus as well as music, news, games, fitness, payment and other services, generated a record $19.5 billion in the year-end quarter, up 24% from the year-earlier period.More to come..
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