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APA Names Lila Gerson Senior VP of Strategic Marketing & Brand Partnerships

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variety.com
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Lila Gerson has joined the Concerts department at APA, serving as senior vice president, strategic marketing & brand partnerships, it was jointly announced today Steve Martin, Bruce Solar and Steve Lassiter, co-heads of worldwide music at APA.

Gerson, based out of APA’s New York office, will oversee all artist partnership, tour sponsorship, endorsement, and digital & social campaigns for the agency’s expanding music roster.

Most recently, she served as SVP of global marketing & communications at Nielsen Entertainment, where she led global brand/content/event/digital/product marketing and communications for Nielsen’s Music, Sports, Esports, Games & Book businesses. “Lila has an extraordinary talent and history for guiding the strategic

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