Sony’s Will Gluck-directed Anyone But You crossed $200M globally over this past weekend, injecting fresh life into the romcom genre and proving yet again that when done right, these films can travel theatrically and bring audiences together for a communal experience.
Savvy marketing, viral moments and two hot young stars in Glen Powell and Sydney Sweeney — each with significant social engagement — were a key factor to the $25M film’s success.
Some of the numbers are staggering: There have been 2.8 billion views of the hashtag #AnyoneButYou on TikTok. And, it was unexpected icing that a 20-year-old song, Natasha Bedingfield’s “Unwritten,” became an anthem for fans.
Since it began a staggered overseas rollout in December with the UK and Australia the only majors in play until mid-January, Anyone But You kept seeing incredible holds, some weeks down infinitesimally and some weeks up by a good margin.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.