Jem Aswad-Senior Los Angeles Entertainment reports president Music Jem Aswad-Senior Los Angeles

Allison Elbl Joins Shore Fire Media, Heading Up L.A. Office

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variety.com

Jem Aswad Senior Music EditorVeteran PR exec Allison Elbl has joined top music PR and marketing agency Shore Fire Media, the company announced Monday.

Elbl, who starts her new role on Tuesday (Dec. 1), will be a senior vice president of the company, which is a wholly owned subsidiary of Dolphin Entertainment, and will head Shore Fire’s Los Angeles office and develop new business opportunities.

She will report to Shore Fire CEO Marilyn Laverty and join the senior management team that also includes Mark Satlof, Rebecca Shapiro and Matt Hanks.“Allison Elbl’s joining Shore Fire Media represents a great step in the evolution of the company and a significant expansion of our L.A.

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