Jake Kanter International TV EditorChannel 4 CEO Alex Mahon has said that the British broadcaster’s content spend will “go up massively” next year to help it compete with U.S.
streamers, but she stopped short of committing to restore all of the £150M ($193M) taken out of the budget.In a Royal Television Society Digital Convention 2020 interview, the former Shine executive admitted that things got “pretty bad” for Channel 4 at the height of the pandemic.
The broadcaster’s ad revenue was slashed in half, forcing it to cut £150M from its content budget, furlough 100 staff and draw down on a £75M emergency credit facility.
Read more on deadline.com
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