Alan Ruck and Megan Stalter Star in Away’s Campaign Debuting Softside Luggage
variety.comAnna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
After nine years in the luggage market, Away is finally tapping into their soft side. The New York City-based brand, best known for their sleek, durable, hard-shelled suitcases, announced this week the highly anticipated launch of a softside luggage line, which will become available to shop on the Away website and in stores on July 9.
To announce the upcoming launch, Away released a playful campaign starring New York celebrities, such as “Succession” actor Alan Ruck, comedians Megan Stalter and Ben Marshall, skateboarder Tyshawn Jones and art critic Jerry Staltz. “What we hear time and time again and what we know to be true is half of the luggage market is still soft-side luggage,” Jen Rubio, Away’s CEO and co-founder, told WWD upon the announcement. “There are some people who were willing to switch from soft to hard.
There are some people who just didn’t care, but there’s also a big subset of people who we just weren’t serving — they wanted a soft-side bag.
Read more on variety.com