ABC is staying in business with the Country Music Association. The network and the CMA have extended their broadcast deal through 2026.
The new, five-year pact will keep the CMA Awards, as well as CMA broadcast specials CMA Fest and CMA Country Christmas on ABC.The deal represents a big commitment to live awards shows, which have suffered ratings declines since the start of the pandemic.
ABC and CMA’s current agreement was set to expire this year. ABC has aired the annual awards since 2006.“Continuing our long-standing relationship with CMA is a top priority and opportunity—together, we bring unforgettable experiences to our audiences that capture the heart and soul of the country music community,” said Rob Mills, executive vice president,
Read more on deadline.com
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