’60 Minutes’ Chief Bill Owens On Embracing YouTube, Navigating Paramount Unease And Updating Show’s Election Coverage For 2024: “A Lot Of People Haven’t Made Up Their Minds”
deadline.comEXCLUSIVE: Few people embody the act of balancing legacy media with the digital frontier quite like Bill Owens.
As the executive producer of 60 Minutes, he is the caretaker of a broadcast TV franchise well into its sixth decade, one of the few pieces of programming outside of NFL football capable of drawing mass tune-in.
He is also aiming to deliver news about topics like the 2024 election, China, Gaza, the southern U.S. border, Cillian Murphy, and many more in a way that Gen Z cord-nevers can engage with it. “I really do want to meet viewers where there’s interest,” he told Deadline in an interview in the show’s headquarters on Manhattan’s Far West Side. “We’re not trying to grab people on social media or TikTok by being something that 60 Minutes isn’t.
We want to use the same language, we don’t want to do silly things. … And there’s an audience for that. I don’t care how old you are.” YouTube is one key route to those who have never heard of Mike Wallace or Andy Rooney.
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