50 Cent Plays Surprise Set at Pop-Up Shop in New York
variety.comJem Aswad Executive Editor, Music It was technically a surprise performance, but nearly everyone who jammed into “Poppi World,” the soda brand’s pop-up shop in New York’s SoHo district on Friday night, knew what was coming: a performance from superstar New York rapper and “Power” star 50 Cent.
The store, which is open through Sunday, was filled with a young (and expensively dressed) crowd as well as loads of celebrities: Emily Ratajkowski, Jasmine Tookes, Jake Shane, Camille Kostek, Devon Windsor, Brooks Nadar, Georgia Fowler, Leah Kateb, Emily Didonato, Kevin Love, Suni Lee, Patrick Ta, Lisa Barlow, Meredith Marks, Rebecca Minkoff, Maria Georgas, Kelsey Anderson, Serena Page, Kordell Beckham, Remi Bader, Monet McMichael, Michael Rainey, and others, according to the announcement.
50 Cent raps "21 Questions" during Poppi's pop-up shop in New York. pic.twitter.com/CNeG0mwNN8 While many of the above were presumably backstage, “Love Island” stars Olivia Walker, Kaylor Martin and Kendall Washington worked the audience, posing for selfies and watching 50 Cent’s performance from the floor (although considering Washington’s towering height, some may have wished he’d watched from the side).
All took in the store’s elaborate design, which was outfitted floor-to-ceiling with the brand’s vivid cherry-red colors, logos and messaging, in a way that was visually loud but also tastefully executed.
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