Susan Wojcicki Coronavirus YouTube Susan Wojcicki

YouTube Reverses Advertising Ban on Coronavirus-Related Videos

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variety.com

YouTube has reversed course on its policy of automatically demonetizing videos discussing the coronavirus (COVID-19) pandemic.

About a month ago, YouTube had announced that videos about coronavirus would not be eligible for ads under its guidelines. The video platform said the coronavirus outbreak fell under its monetization ban on videos concerning “sensitive events,” which YouTube describes as “usually an unforeseen event in which there has been a loss of life.” Now, YouTube has changed its stance.

In an open letter to creators, CEO Susan Wojcicki said Wednesday that YouTube will selectively begin running ads in coronavirus-related issues. “In the days ahead, we will enable ads for content discussing the coronavirus on a limited number of

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