Why Curation Is Key to Streamers Upping Subscribers
variety.comAngus Finney While streamers continue to upend all and any traditional entertainment industry business models, they are now facing the power of the user over which services to choose and then potentially lose.
Indeed, the challenge for all competing streamers is not just attracting new subscribers, but keeping existing ones — a phenomenon known in business speak as capturing long-term customer value, and right now that seems to be an elusive holy grail.“‘Field of Dreams’ is over.
It’s no longer a case of ‘build it and they will come.’ Once they arrive, your job as a competitive streamer is to keep them there for life.
That’s where the business model needs to focus on in the long run,” says a former senior Disney executive who asked not to be named.
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