Netflix Will Prompt Subscribers to Pay for Users Outside Their Households in New Test to Address Password-Sharing (EXCLUSIVE)

variety.com:

Todd Spangler NY Digital EditorNetflix will soon launch a test letting primary account holders pay an additional fee for users outside their households — a new attempt by the company to address illicit password-sharing.According to the Netflix terms of service, a customer’s account “may not be shared with individuals beyond your household.” Last year, the company ran a limited test prompting users to enter their account credentials, as a way to nudge freeloaders into paying for their own accounts.Now, in an upcoming test launching in three countries — Chile, Costa Rica and Peru — Netflix will let members who share their accounts with people outside their household to do so “easily and securely, while also paying a bit more,” according to Chengyi Long, director of product innovation at Netflix.

The new options will roll out in the next few weeks in the three countries (and may or may not expand beyond those markets). “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” Long wrote in a blog post about the test. “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared.