What Is Barbenheimer? The Biggest Movie Event of the Year Explained
usmagazine.comAfter months of waiting, the movie event of the year is finally imminent: Barbenheimer.If you’re unfamiliar with this string of letters, then congratulations!
Your internet usage has not yet irreparably damaged your brain chemistry. In the simplest terms, Barbenheimer — or less commonly, Boppenheimer — is a double feature of the movies Barbie and Oppenheimer, both of which hit theaters on Friday, July 21.While Barbenheimer began as an internet phenomenon, the memes seem to be translating into real-world success.
Two weeks before the two films’ release date, AMC Theatres reported that more than 20,000 people bought advance tickets to see both movies on the same day.
One week later, that number had doubled to 40,000.According to Puck cofounder Matthew Belloni, Barbie is tracking for a $110 million opening weekend, while Oppenheimer is headed for $49 million. “This may only be the beginning,” AMC Theatres exec Elizabeth Frank told Variety on Monday, July 17.But how did Barbenheimer become such a big deal?
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