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'WeCrashed': Why Rebekah Neumann's Cousin Gwyneth Paltrow Is an Unseen Character (Exclusive)

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, the Apple TV+ limited series starring Jared Leto and Anne Hathaway, chronicles the unexpected rise and rapid fall of WeWork, a real estate company masquerading as a tech startup once valued at $47 billion.

At the center of the story is the eccentric entrepreneur and co-founder Adam Neumann (Leto) and his wife, Rebekah (Hathaway), a yoga teacher and aspiring actress whose cousin happens to be Gwyneth Paltrow.

While the Oscar winner is not portrayed onscreen here, she’s very much an unseen character that looms heavily over Rebekah. Creators and showrunners Lee Eisenberg and Drew Crevello explain to ET why they didn’t want to include Paltrow among the ensemble of real-life figures that impacted the Neumanns’ world. “Generally speaking, we weren’t looking to make caricatures out of Adam and Rebekah, and that extended to not wanting to use Gwyneth Paltrow in a sort of unseemly way,” Crevello says.

And at the end of the day, “she had no part in this.” At least when it comes to the rise and fall of WeWork. The only real part that Paltrow had in Rebekah’s journey at WeWork was when the actress appeared in a brief promotional video with her cousin while she was promoting WeGrow, a new private school for young children meant to upend the education system at the time. (The interview, which is still up on WeWork’s Facebook page, includes a now-defunct link back to Goop.com, Paltrow’s wellness brand.)And even that moment wasn’t worth bringing someone in to portray the actress. “There was no interest in casting someone for Gwyneth Paltrow and playing that up in any way.

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