Brian Steinberg Senior TV EditorThe executives at the company that owns cable’s venerable Weather Channel know they have a popular service.
The network has been around since 1982. Now they hope lightning will strike twice.A live-stream of the outlet will be made available via app for connected TV sets, and subscribers who already get the cable version can get it by providing details of their provider.
Others who want to access it can do so for a fee of $2.99 per month. It is the first time the network has offered its own direct-to-consumer subscription.It does so with new winds blowing in the business of giving people news about the weather.
Fox Corp. launched its own direct-to-consumer weather service, Fox Weather, for the digital crowd in the fall of last year. The ad-supported service is free, but has also surfaced at times on some of the company’s cable properties, such as Fox Business Network. “This is a huge step for The Weather Channel television network, as we expand access to our best-in-class weather news and entertainment content,” said Byron Allen, founder and CEO of The Weather Channel parent company, Allen Media Group. “Our upgraded app allows subscribers to tailor their TV viewing experience to their location and needs.
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