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ViacomCBS Launches "Vote For Your Life" Campaign; MTV to Pay for Printing, Mailing Ballot Applications
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hollywoodreporter.com
hollywoodreporter.comViacomCBS is the latest to launch a get-out-the-vote campaign with "Vote For Your Life," a mass voter registration effort aimed at addressing the various challenges Americans will face as they try to cast their ballots amid the COVID-19 pandemic.
In partnership with the Ad Council,the nonpartisan campaign encourages active and early civic engagement during the2020 election season, particularly from young, first-time and Black and Latino voters.
With the 18-30-year-old voting block as its core audience, the initiative will promote and support both registration and early voting through a series of tools and marketing efforts.
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