Brian Steinberg Senior TV EditorViacomCBS is among the big media companies rushing to find new ways to measure video audiences.
Starting next year, the entertainment conglomerate expects to start doing deals based on a new yardstick.Dentsu, the Japanese ad conglomerate that owns Carat and Merkle, among other U.S.
firms, expects to base some of its media deals with ViacomCBS properties on new kinds of tabulation of consumers. The pact is the latest sign of how the media and advertising sectors are looking for alternatives to their main measurement source, Nielsen, as more consumers move from watching TV programs in linear fashion to enjoying them on demand thanks to streaming services and mobile and broadband technology.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.