Brian Steinberg-Senior Netflix show audience Brian Steinberg-Senior

Netflix, Old Spice Team Up to Make Scents for ‘Witcher’ Fans (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorEven Procter & Gamble, one of the world’s biggest advertisers, can’t run commercials on Netflix.

So the company has hit upon an alternative: it has joined with Netflix to create commercials.As the streaming giant gets set to launch the second season of “The Witcher” this week, P&G’s Old Spice will debut a commercial that gives the series’ characters the chance to consider whether deodorant might cure some of their ills.

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