Brian Steinberg Senior TV EditorEndeavor has already dipped into sports in a big way with its ownership of UFC and the PBR bull-riding league.
Now it wants to add some more traditional assets to its mix.The Hollywood talent company and owner of WME said Wednesday that it would launch Diamond Baseball Holdings, a unit that would help bolster baseball.
As part of its efforts, Endeavor agreed to acquire nine clubs in Major League Baseball’s Professional Development League, including teams affiliated with the Chicago Cubs, St.
Louis Cardinals and New York Yankees, among others. The Triple-A teams include the Iowa Cubs, the Memphis Redbirds, the Scranton-Wilkes Barre RailRiders, the Hudson Valley Renegades and the San Jose Giants.
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