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UTA Acquires Michael Kassan’s MediaLink

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thewrap.com
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United Talent Agency announced late Thursday that it has acquired MediaLink, the UK-based marketing and strategic advisory firm founded by Michael Kassan.

UTA acquired MediaLink from the UK’s Ascential PLC.As part of the acquisition, Kassan will join UTA as a partner while continuing to serve as MediaLink’s CEO; MedliaLink will retain its full organization of more than 150 employees, and UTA said Thursday that it expects to ramp up hiring in the near future.

In addition, UTA marketing will now become a division of MediaLink, rebranded as UTA Entertainment & Culture Marketing. UTA Marketing bosses David Anderson and Julian Jacobs will join MediaLink’s leadership team.“We have watched Michael Kassan steadfastly build his company over the.

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