UK Game Show ‘Limitless Win’ Heading To U.S.; Endemol Shine North America Takes Out Hot Ant & Dec Series

deadline.com:

EXCLUSIVE: Limitless Win, the hit British game show fronted by Ant & Dec, is potentially on its way to the U.S.

with Endemol Shine North America.The Lego Masters producer is pitching the non-scripted format, which is one of the highest rated formats to come out of the UK in a number of years, to buyers.The ITV series features the world’s first limitless jackpot and a money ladder that never ends – contestants across the first five-part run totaled winnings of nearly £3M.Pairs of contestants must earn some lives by facing a series of quick-fire questions against the clock with each correct answer earns them five precious lives.

Then the face the limitless ladder, where the answer to every question is a number and the aim of the game is to get as close to the correct answer as possible, without going over.

If they go under the correct answer, they lose lives, but if they go over, they leave with nothing. If they give a correct answer, they bank the last money amount passed in a Who Wants To Be A Millionaire-style.