Fox Sports and Twitter are expanding a partnership to feature previews and live pre-game shows for every FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 match.Twitter announced the Fox agreement at an in-person Digital NewFront presentation in NYC, its first public outing since the board accepted an offer from Elon Musk to buy the company and take it private — raising many questions about how it will be run and by whom.
The social media platform also unveiled a new streaming series with E! and collaborations with Revolt Media, Conde Nast and others.Fox is the official FIFA World Cup English-language broadcast rights-holder through 2026.
The event in Qatar run Nov. 21 to Dec. 18.The companies said interactive pre and post-game programming exclusively for Twitter via @FOXSports and @FOXSoccer — featuring analysis from Fox Sports’ personalities — will give fans insight to their favorite players and teams and allow them to predict, react and interact with storylines around the tournaments.Fox Sports and Twitter will deliver near real-time match highlights via @FOXSports and @FOXSoccer, original content, weekly live analysis via Twitter Spaces.
Video clips via @FOXSports and @FOXSoccer will be available for advertisers to sponsor from Fox and through Twitter’s Amplify program.
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