Twitter Kicks In With Fox Sports for Exclusive World Cup Content, Announces Deals With E!, Condé Nast, WNBA and More
variety.comTodd Spangler NY Digital EditorElon Musk is waiting in the wings to get his hands on Twitter — with a slew of new ideas to shake up the social network.
But on Wednesday evening, Twitter was trying to keep things business as usual, unveiling a series of content pacts at its NewFronts presentation in New York.“It has been a quiet month at Twitter,” JP Maheu, VP of global client solutions, deadpanned at the beginning of the preso. “So, really no better time to get you all together.”Twitter’s biggest news was a new partnership with Fox Sports, which will produce and distribute exclusive content on the platform for all matches in the upcoming FIFA World Cup Qatar 2022 (Nov.
21-Dec. 18) and FIFA Women’s World Cup Australia & New Zealand 2023 (July 20-Aug. 20, 2023) tournaments. The company also announced new and expanded deals with E!
News, the WNBA, Condé Nast, Essence and Sean “Diddy” Combs’ Revolt for the expanded lineup of newly announced programming (all available for marketers to buy against).
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