Twitch, Amazon Ads Launch Fortnite Game ‘The Glitch’ as New Marketing Opportunity for Brands Including Domino’s, Peloton
variety.comJennifer Maas TV Business Writer Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch.
Titled “The Glitch,” the project is described as “an integrated galaxy of brand-customized playable worlds” within “Fortnite” created by “Halo” co-creator Alexander Seropian and his Look North World game developer.
The new venture will be formally announced out of TwitchCon San Diego on Friday, where collaborations with inaugural brand partners Domino’s and Peloton will be revealed.
Per Amazon Ads, “Twitch and the Look North World teams have deliberately baked in player-brand interaction at every corner; for example, players can come across a fully-modeled Domino’s pizzeria.
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