Tonys Boost Box Office For ‘Kimberly Akimbo’, ‘Leopoldstadt’, ‘Shucked’; ‘Here Lies Love’ Sells Out First Preview
deadline.comStrong showings at the June 11 Tony Awards – both in terms of trophies and on-air performances – seem to have made an equally sturdy impact at the box office, with best musical Kimberly Akimbo and nominated & Juliet – posting their best numbers yet, and best play Leopoldstadt making significant gains over the previous week.
In fact, the argument for Tony’s value as a national Broadway marketing tool found some support in the overall box office figures: Grosses for the week ending June 18 were up 6% (to $32,939,618) over the previous week, and that’s with one fewer show on the boards (32, compared with the previous 33).
Attendance was up 2% to 260,027. The total numbers also compare favorably to the same period last year, with both grosses and attendance up nearly 12% year over year.
Among the newer shows selling out, or coming close, were Kimberly Akimbo (grossing $695,405); Parade ($1,168,463); Prima Face ($1,107,830); & Juliet ($1,339,854); and Sweeney Todd ($1,935,912).
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