Marta Balaga Italian production company Lux Vide, also behind “Medici” and “Leonardo,” will make its first move into unscripted TV with “Italian Food Tour.” TikTok’s “Condiment Claire” Dinhut and chef Max Mariola will co-host the 12-episode show, exploring culinary – and cultural – characteristics of various Italian regions.
Introduced to international buyers during MIA Market, “Italian Food Tour” will start shooting in the spring. Antonio Azzalini has been tapped as showrunner. “At Lux Vide, we like to promote our country.
Also because Italians are so bad at marketing,” CEO Luca Bernabei tells Variety at the show’s unveiling in Rome. The company was acquired by Fremantle in March. “Our productions take place in different spots in Italy because we try to take advantage of its beauty.
Now, we will go everywhere from Palermo to Naples and Florence, experiencing all these cities and the food they have to offer.” Finding the right people who could lead the way was crucial, he says, ultimately setting his sight on the unlikely pairing of Dinhut and Mariola. “Not all chefs are nice.
Read more on variety.com
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