The Weeknd extends and expands Universal deal
completemusicupdate.comThe Weeknd and his XO record label have signed a wide-ranging deal with Universal Music covering his recordings, publishing, brand management and merchandising.
Apparently he thinks that’s a good idea.The deal will see him continue to work with Universal label Republic, to which he has been signed since 2012.
Universal Music Publishing will also administer his full songwriting catalogue once his current deal with Kobalt expires.Meanwhile, the major’s brand management and merch company Bravado will continue to work with The Weeknd and his XO company on global merchandising, branding, e-commerce and retail licensing.So, I guess the big new thing is the publishing deal.
The rest is just business as usual. But for longer. And, I suppose, it’s official confirmation that Abel ‘The Weeknd’ Tesfaye thinks that Universal is just a tip top place to be.Universal, of course, also reckons that Tesfaye is a tip top guy to have around too.
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