‘The Last Blockbuster’ Director Taylor Morden Making Build-A-Bear Documentary (EXCLUSIVE)
variety.comBrent Lang Executive Editor of Film and MediaHaving chronicled the decline of one influential business with “The Last Blockbuster,” Taylor Morden will instead tell the story of the incredible rise of another in his next feature length documentary.Morden’s new film will examine Build-A-Bear Workshop, charting its growth from startup fad to decades-old experiential retailer.
The film is being made with the company’s cooperation and will coincide with Build-A-Bear’s 25th anniversary. It recently started production at the company’s headquarters in St.
Louis.For the uninitiated or the childless, Build-A-Bear sells teddy bears and other stuffed animals and characters. In a unique spin, customers get to tailor the toys, choosing outfits, accessories and sounds that it wants the stuffed character to make.
Morden’s breakout film “The Last Blockbuster” examines the negative impact the video rental retailer faced during the rise of streaming services.
Read more on variety.com