The CW Mental Health Initiative Launches Amid Regime Change
deadline.comAt the CW’s May upfront presentation, then-Chairman and CEO Mark Pedowitz announced that a new initiative with United States Surgeon General Dr.
Vivek H. Murthy would launch in the 2022-23 season to tackle “the number one issue facing America’s youth: mental health” by developing storylines across the network’s programming as well as working with advertisers and affiliates and across social media.
With the fall 2022 launch in full swing, the initiative is now launching, with Stevie Wonder, who performed live at The CW’s Upfront presentation in May, granting the use of his song “Where is Our Love Song” as the official soundtrack of the “Dare to Love, Defy Hate” initiative.
The launch comes a week after Pedowitz as well as Rick Haskins, the CW’s President, Streaming & Chief Branding Officer Rick Haskins, exited following the completion of Nexstar’s acquisition of the network.
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